In August 2010, following agreement on a three-year shirt sponsorship deal with King Power, Milan Mandarić sold the English football club Leicester City F.C. King Power founder Vichai Srivaddhanaprabha The garuda statue in front of its headquarters symbolizes that privilege. King Power received the royal warrant from the King of Thailand in December 2009. For example, Incheon International Airport has twelve duty-free concessions competing for trade.
King Power's monopoly status stands in sharp contrast to the practice at other comparable international airports. Its contract at Suvarnabhumi expires in 2020 and at Don Mueang in 2022. As of 2016 King Power operated branches at Suvarnabhumi, Don Mueang, Phuket, Chiang Mai, and Hat Yai airports. There was no bidding for the concessions. Shortly thereafter, the company won the concession to operate duty-free shops at four major provincial airports until 2015. In 2004, the government of Thaksin Shinawatra granted King Power the right to operate duty-free shops at Suvarnabhumi, Bangkok's new main airport, for 10 years. Some questioned whether it was contrary to Prime Minister's Office regulations regarding partnership with private business. The business had previously been managed by the Tourism Authority of Thailand. In 1997, the government of Prime Minister Chavalit Yongchaiyudh granted the company the sole right to manage duty-free business at the World Trade Centre in downtown Bangkok for 10 years.
In 1995, King Power won the sole concession to operate duty-free shops at Don Mueang Airport, then Bangkok's main airport.
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King Power began in 1989, with a license granted for Thailand's first downtown duty free shop at Mahatun Plaza. A King Power duty free shop at Macau International Airport.
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